Privacy Policy

1. Who Does This Policy Apply To?

This Policy applies to personal information collected in connection with the operation of jbcmedia.info, including when you:

• read news, articles or other content;
• subscribe to a newsletter or other JBC Media communication;
• complete a form;
• contact our team;
• participate in a survey, contest or activity, where applicable;
• use a feature that requires you to provide personal information;
• browse our platform while certain measurement technologies or cookies are enabled.

It does not apply to third-party websites, platforms or services accessible through links on jbcmedia.info.

2. What Personal Information May We Collect?

Depending on how you use the platform, we may collect different categories of information.

Information You Provide to Us

This may include:

• your first and last name;
• your email address;
• your telephone number, where relevant;
• your company or organization;
• your position or professional title;
• your communication preferences;
• information contained in a form or message you send us;
• any other information you voluntarily choose to provide to us.

Information Collected Automatically

When you visit jbcmedia.info, certain technical information or information related to your use of the platform may be collected automatically, including:

• your IP address;
• your browser type and version;
• your operating system and the type of device used;
• your browser language;
• the date and time of your visit;
• the pages and content you view;
• the approximate duration of your visits;
• the page or website that referred you to our platform;
• certain data relating to your interactions with the platform;
• an approximate location that may be inferred from your IP address.

This information may be collected using cookies, pixels, analytics tools or similar technologies, subject to the consent choices made available to you where required.

3. Why Do We Collect This Information?

We may use the information collected to:

• operate, maintain and improve jbcmedia.info;
• provide you with the content, features or services you request;
• respond to your questions and requests;
• manage your subscription to our newsletters and other communications;
• personalize your experience on the platform, where permitted;
• understand how our content and services are used;
• measure our audience and the performance of our content;
• produce statistics and analyses;
• improve the relevance of our content and communications;
• maintain the security of our platform and prevent fraudulent or abusive use;
• comply with our legal and regulatory obligations;
• manage our operations and keep our records up to date.

We limit the collection of personal information to what is necessary for the identified purposes.

4. Newsletters and Electronic Communications

If you choose to subscribe to a newsletter or other JBC Media communications, we collect your email address. Depending on the form used, we may also collect your first name, last name, company or other optional information clearly identified at the time of subscription.

This information is used primarily to send you the content to which you have subscribed, including news, articles, industry information or JBC Media communications. Our provider Cyberimpact may also measure email opens and link clicks using a tracking pixel embedded in the messages. This tracking takes place within the emails and does not place cookies on jbcmedia.info.

You may withdraw your consent to receive electronic communications by using the unsubscribe mechanism provided in those communications or by contacting us.

Withdrawing your consent does not have retroactive effect on processing lawfully carried out before the withdrawal.

5. Cookies and Similar Technologies

jbcmedia.info uses cookies and similar technologies to ensure the platform operates properly and, with your consent where required, to measure use of the platform. Google Analytics 4 (GA4) is loaded through Google Tag Manager, and non-essential storage is denied by default using Google Consent Mode v2.

The cookies used on the platform fall primarily into the following categories:

Essential Cookies

These are necessary for the operation, security and basic functionality of the platform, including the management of your consent choices.

Measurement and Analytics Cookies

With your consent, Google Analytics 4 helps us better understand traffic to the platform and how users interact with our content. Standard data collected may include pages viewed, referral source, language, device and browser type, and an approximate location—city or region—derived from the IP address. Based on information provided by our service provider, Google Analytics does not retain the IP address used to determine this approximate location.

Advertising

Advertisements displayed on jbcmedia.info are served through Omerlo’s advertising module. Impressions and clicks are measured internally by the platform. No third-party advertising cookies or pixels are currently used for this purpose.

Embedded Content and Future Services

jbcmedia.info includes multimedia content provided through third-party services, including videos hosted on Vimeo and podcasts hosted on Spotify. This embedded content may require cookies or other technologies that allow Vimeo or Spotify to process certain technical data or information about your interaction with the content. Where required by law, such content and any associated non-essential technologies will not be activated until your consent has been obtained through our consent management tool.

Non-essential cookies are activated only after obtaining your consent where required by law.

You may accept or refuse non-essential cookies and change your choices at any time through the “Consent Preferences” link available in the platform footer. The consent banner is also presented to visitors in accordance with the configuration then in effect.

Refusing certain cookies may limit some features, but non-essential cookies are not required for general access to the platform’s content.

6. Identification, Location or Profiling Technologies

jbcmedia.info currently does not use any technology to profile users, any behavioural targeting tool, or request access to your browser’s geolocation function.

With your consent, Google Analytics 4 may nevertheless determine an approximate location, limited to the city or region, from your IP address.

If we later add identification, location or profiling technology governed by applicable privacy laws, we will inform you and obtain your consent where required before activating it.

7. With Whom May We Share Your Information?

JBC Media does not sell your personal information.

However, we may disclose certain information to service providers that help us operate jbcmedia.info and conduct our activities, for example for:

• hosting and technology infrastructure;
• platform management;
• sending newsletters and communications;
• traffic analytics;
• consent and cookie management;
• IT security;
• data storage or backup;
• certain professional or technology services.

These providers should have access only to the information necessary to perform the services entrusted to them and are required to process it in accordance with applicable obligations.

Technology Providers

• Omerlo (web hosting, content management system and advertising module): Privacy and Cookies Policy;
• Google Analytics 4 and Google Tag Manager (audience measurement and tag management, subject to applicable consent): Privacy Policy / Terms of Service;
• Cyberimpact (newsletter distribution and measurement of email opens and link clicks): Privacy Policy;
• Didomi (consent and cookie management): Privacy Policy.

8. Disclosure Outside Québec

The jbcmedia.info website and Omerlo content management system are hosted in Canada. Certain other service providers or their infrastructure may be located outside Québec. In particular, based on information provided by Omerlo, Didomi hosts consent-management data in Europe. In these circumstances, certain personal information may be disclosed or stored in another province or country and may be subject to the laws applicable in that jurisdiction.

Before disclosing personal information outside Québec where required by law, JBC Media takes the necessary steps to assess privacy-related factors and ensure that the information receives adequate protection.

9. Disclosures Required or Permitted by Law

We may also disclose personal information where permitted or required by law, including when necessary to:

• comply with a legal obligation or court order;
• respond to a valid request from a competent authority;
• protect the rights and property of JBC Media;
• ensure the security of our platform, users or systems;
• prevent or investigate fraudulent or unlawful activity.

10. Business Transactions

In connection with a merger, acquisition, reorganization, financing, sale of assets or other business transaction involving all or part of JBC Media, certain personal information may be disclosed to the parties involved where permitted by law.

We will take appropriate measures to ensure that the confidentiality of this information remains protected.

11. Retention and Destruction of Information

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, subject to retention periods required by law or necessary to protect our rights.

At the end of the applicable retention period, personal information is securely destroyed or anonymized in accordance with applicable legal requirements.

JBC Media maintains practices governing the retention and destruction of personal information.

12. Information Security

JBC Media implements reasonable administrative, technical and physical safeguards to protect personal information against loss, theft, unauthorized access, use, disclosure, modification or destruction.

These measures may include access controls, IT security mechanisms, backups and the use of secure communications.

However, no method of electronic transmission or storage can guarantee absolute security.

13. Privacy Incidents

JBC Media has measures in place to address privacy incidents involving personal information.

When an incident occurs, we assess, among other things, the sensitivity of the information concerned, the possible consequences and the likelihood that it will be used for harmful purposes.

Where required by law, JBC Media notifies the Commission d’accès à l’information du Québec and the individuals concerned when an incident presents a risk of serious injury.

JBC Media also maintains a register of privacy incidents in accordance with applicable legal requirements.

14. Your Rights

Subject to the conditions and exceptions provided by law, you may, among other things:

• request access to the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• withdraw your consent where processing is based on consent;
• request that the dissemination of certain information cease or that such information be de-indexed where the conditions provided by law are met;
• request, in the circumstances provided by law, that certain computerized personal information collected from you be provided to you in a structured, commonly used technological format;
• obtain information about the collection, use and disclosure of your personal information;
• file a complaint regarding our personal information protection practices.

Certain requests may be subject to restrictions or exceptions provided by law.

To protect your information, we may take reasonable steps to verify your identity before responding to a request.

15. Decisions Based Exclusively on Automated Processing

If JBC Media uses personal information to make a decision based exclusively on automated processing, the individual concerned will be informed in accordance with the law.

The individual may also request information about the personal information used and the main factors that led to the decision, request correction of inaccurate information, and submit observations to a person who is in a position to review the decision.

16. Links to External Websites

jbcmedia.info may contain links to websites, platforms or services operated by third parties.

JBC Media is not responsible for the privacy practices of these third parties. We recommend that you review their privacy policies before providing them with personal information.

17. Protection of Minors’ Personal Information

jbcmedia.info is intended primarily for a professional audience and does not seek to knowingly collect personal information from minors.

If we become aware that personal information has been collected from a minor contrary to applicable legal requirements, we will take appropriate steps to delete it or obtain the required consent.

18. Privacy Officer

The person exercising the highest authority within JBC Media serves as the person in charge of the protection of personal information, unless this function has been delegated in writing to another person.

Any request for access, correction or withdrawal of consent, or any question or complaint regarding the protection of personal information, may be addressed to this person.

19. Commission d’accès à l’information du Québec

If you believe that your privacy rights have not been respected, you may also contact the Commission d’accès à l’information du Québec or visit its website for information about your recourses.

20. Changes to This Policy

JBC Media may amend this Policy to reflect changes to its practices, jbcmedia.info, the technologies used or legal requirements.

The date of the most recent update is indicated at the beginning of the Policy.

Where required by law, we will inform you of any material changes to this Policy.

21. Contact Us

If you have any questions about this Policy or JBC Media’s personal information protection practices, please contact: